Chances are you chose the option comparing Britney Spears to Coca-Cola because it's an unlikely coincidence and you want to know more.
Quick note : the perfect title or subject line.
Readers love to skim through blogs and emails, so you also need to create headers that convey the gist. For example, even if you skim through this blog and only read the headers, you can still get an idea of what the article is trying to convey.
6. Build specific CTAs
A study by HubSpot found that more personalized CTAs can increase conversion rates by 202%. That’s no small feat.
So, it’s time to say goodbye to CTAs like “Click here” or “Learn more” and get more specific and targeted to motivate potential customers to click.
For example, Brad Smith of Wordable uses “I want the training macedonia whatsapp number database videos now!” in his online form to encourage users to unlock access to pre-recorded videos about how his SEO agency increased monday.com blog traffic by 1,570% in 3 months.
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You can even access a free eight-minute teaser, no obligation (read: no email required). The more specific the CTA, the better. These little details have more impact on conversions than meets the eye.
Here are some tips for creating effective CTAs:
Help your customers imagine what it would be like to use your product. Don't give them a negative image of what they stand to lose if they don't use your product, but rather show them what they stand to gain if they do.
Present your value proposition and immediately back it up with an example, customer reviews, or a case study showing the results you've achieved for other clients.
Test the size of buttons and media elements to determine what resonates best with your audience. Don’t underestimate the power of data-driven decisions.
7. Make it easy for users to convert
Convenience is our mantra in 2023. To ensure that your potential clients can hire your services, make it as convenient as possible:
Use extremely simple language
Show the importance of your product
Concrete examples
I don't believe the headline
Don't ask them to go to another channel to sign up (e.g. from email to website).