Direct Mail: An Unmissable, Unforgettable Conversation Starter

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Example: Cold Call By Sales Insight Lab’s Marc Wayshak

Marc Wayshak is the founder of Sales Insights Lab, a sales training company. In his video, you hear a reenactment of one of his cold calls to a prospect, which was initially met with the “I’m busy” line, which Marc managed to turn into a meeting appointment.

Why This Lead Generation Example Works:
First, Marc acknowledged his prospect’s response and only asked for 30 seconds. He then introduced himself by emphasizing his clients’ biggest issues and asked open-ended questions to get the prospect to talk about his pain points in that area.

The prospect then opened up and ended up easily agreeing to a meeting with Marc to go over possible ideas and solutions with him.

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It’s getting increasingly difficult to stand out in email inboxes that see hundreds of emails every day.

You know what box isn’t crowded? Physical mailboxes. Sounds old school, right?

Direct mail takes more time, effort, and money than a quick email. But the results can be tremendous—one report found direct mail gets a 37 percent higher response rate than email.