A little audience research will help you with this.

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rumana777
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Joined: Tue Dec 24, 2024 4:18 am

A little audience research will help you with this.

Post by rumana777 »

A UX Planet study found that the most popular colors among men are blue (57%) and green (14%); while women prefer blue (35%) and purple (23%).


So choose colors based on your audience.

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Whenever possible, use a solid color background. It is a good idea not to distract the audience with too many other details in the background.

Images of people in your advertisements, slogans, and product messaging usually look great against a solid background.


This does not mean that you cannot use images as backgrounds. Sometimes, appropriate images used as backgrounds can be very impressive.


Just remember: you want to get your message across quickly, without distractions.

Photos
Images sell like hotcakes. This is especially true if rcs data mexico you are selling a product and enticing your audience to buy something. No one will click on a banner if they don’t know what it looks like.

Even if you're not selling a physical product, you can still humanize what you're selling by using images .

Coherence
Your range of ads should have a consistent design. Ideally, you should use a maximum of two fonts and the same color scheme and visuals in each ad.

No matter how good you think they will look, avoid italic or overly complex fonts; instant readability is key.

You just need to find the one that best suits your brand.

Written by Alvi Suleiman , Head of Marketing at Muslim Advertising Network.
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