What has defined corporate communications for years is still relevant: maintaining reputation, strengthening the brand, positioning in line with strategy, building trust and credibility, crisis resistance. But these "digital solutions" are now being added as new elements of success. And with them comes the challenge that traditional CCOs are running into trouble when it comes to leading the "digital" forces in the company. Or they are worried about their value on the job romania rcs data market, displaced by artificial intelligence and the logic of algorithms.
Today, a CCO must be able to combine his strategic system with changes in technology and craftsmanship if he wants to withstand the increasing external and, above all, internal reputation and acceptance pressure on communications. and methodological skills, are now a prerequisite for filling a management position in communications. This alone is a worryingly selective process. Personality is also becoming a decisive factor.