11 Rules
Focus your marketing on the user’s pain, not just the buyer’s pain.
Think of your marketing as a product that provides real value to the user see: SafetyCulture.
Programmatic “how-to” templates are a great place to start see: Zapier.
Free sidecar products are available even to non-PLG companies see: HubSpot’s Website Grader.
In lieu of a standard blog, write product education and documentation.
Viral loops are extremely powerful for PLG products.
Then reduce social friction – check your sri lanka mobile database pricing! See: Loom
Add a social element to your product — celebrate milestones! .
Think of community as virality that exists outside of your product see: Webflow.
To optimize your marketing, take a close look at product activation.
What is Product-Led Growth PLG
Most of the fastest-growing companies of the past decade, like Slack, Dropbox, Notion, Stripe, and Retool, understood a fundamental shift in the way businesses, or more importantly, individuals, buy software.
That is, individual employees of a company are increasingly adopting software on their own through freemium products, trial products, and self-service demos. They sign up, use the products, and upgrade to paying customers on their own, often without ever speaking to a salesperson.
When we talk about product-led growth PLG, it’s important to understand how we got here. The way people buy software today is completely different than it was a decade ago.