In the world of SEO, nothing is set in stone. Search engines are constantly tweaking their algorithms, and it’s not uncommon for your keyword rankings to fluctuate from month to month although they should only fluctuate slightly.
You need to analyze website performance again and again, revisit your content strategy, and keep an eye on new competitors. The harsh reality is that just because you rank on page one today, doesn’t mean you’ll rank philippines mobile database there tomorrow. Be sure to test new SEO strategies and maintain good housekeeping processes like the ones below.
Content refresh
At various points in recent history, Google has publicly stated that content freshness is a ranking signal, but its importance varies by query. For example, for transactional queries like "best coffee machine," the freshness of the content is not a primary concern. But for others, like news-related queries, freshness is critical.
In any case, using up-to-date information andor expanding on existing posts is good for your content. In addition to impressing Google, you also want to make sure your readers think your articles are accurate and credible. If a visitor first came to your site through a blog, the last thing you want is for them to bounce back because your content is out of date.