--David Foster Wallace
4. Match your audience
The fourth strategy focuses on appealing to just one group of your audience. This group can be demographic e. age, gender, job, behavioral e. frequent dining out, video game players, or anything else.
Appeal to subsets by matching your value props to the only benefits they care about:
Cost – “The only full-featured 4K camera on the market that is affordable quality within the budget of a student audience.”
Powerful – “The only language learning tool with the advanced [quality] features that the striving student [audience] needs to master French, Chinese, and more.”
Simple – “Analytics tools that are powerful enough for austria mobile database developers, but built with a super intuitive [quality] interface for marketers [audiences].”
Fast – “The only delivery service with a guaranteed 60-minute [fast] delivery time for those making last-minute dinner decisions.”
Quality – “Extremely high quality shirts for those obsessed with detail.”
Whichever value prop you choose, make sure your audience cares about it in order to make a purchasing decision. For example, when someone buys a camera, they don’t care if it arrives overnight value prop = fast shipping. They care about the quality of its photos and how much it costs to take them. Those are the better qualities.