What is Google GSE?
GSE or Generative Search Experience is an update to what we know as Google Search, but integrating new search results generated by AI . The main objective of GSE is to make it even easier for users to quickly find the information they are looking for.
According to Google's own document on the AI-integrated search experience, with GSE users will be able to:
Ask new types of questions that were not philippines whatsapp number example previously asked to the search engine.
Quickly obtain general information on a topic , with links to other results for further information.
Ask follow-up questions in a conversational manner .
Generate creative ideas and text drafts in Google Search.
GSE is currently in its experimental phase, but you can sign up for Search Labs to try it out (although it's currently only available in the US). You'll also need to run the app from the latest versions of Chrome or the Google app.
If you want to know the experience of users who have been lucky enough to try it, we recommend reading this article by Juan González Villa .
Search Labs
Main features of Google GSE
The main features that we can take away from the new Google experience are:
Snapshots
AI-powered snapshot that will allow users to quickly get an overview of the information they are looking for . These results will include links to other sources to dig deeper into the information they need. When we click on those links to find a more specific answer, we will get additional AI-generated answers.
Conversational mode
When we ask a question about a topic or choose one of the questions suggested by Google, we enter conversational mode . At the event, they used this example query: “What is better for a family with children under 3 years old and a dog, Bryce Canyon or Arches?” It is a very long and detailed question, but with Google GSE we would get a direct answer with a wide highlighted result, as we can see in the image: