As the use of cloud computing is generally on the rise and brings many economic, technical, and organisational advantages, we were interested in understanding the status of whatsapp saudi arabia cloud adoption for marketing systems. We found that 61% of respondents already use some form of cloud system. 43% stated that they currently use a mix of cloud, hosted, and on-premise systems. 18% even stated that they always aim to deploy cloud applications.
Despite these positive results, we also saw that a significant share (30%) of the respondents said that they don’t know what their organisation’s approach towards cloud is. This could either be a sign of some scepticism about cloud systems and their providers or an implication that cloud is viewed as more of an IT concern rather than a marketing interest.
Do you take a cloud first approach to application deployment?
What is the biggest challenge you face in using your current MarTech stack efficiently?
It’s interesting to note that several other, independent studies report that marketers face challenges in using their MarTech stacks efficiently. A recent study by MarTech reported that 67% of respondents had replaced a MarTech solution in the past year.
Another study by Gartner found that 68% of respondents were struggling to utilise their stack’s full breadth of capabilities. We were therefore keen to learn more about the factors that make it difficult for marketers to use their MarTech stacks efficiently.
We found that for a majority (41%), data quality is the biggest challenge, followed by data reconciliation across channels, data timeliness, and interoperability with other tools.