The Axis partner network also includes

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In this situation, Axis is acting in two strategic directions. The first is the transition from individual devices to complex solutions, the income from which is growing. Axis embarked on this path in 2015 and now offers solutions that, in addition to cameras, include control software, servers, network equipment, various accessories and analytical modules. According to Alexey Mayorov, this approach justifies itself: “As practice shows, now both customers and partners prefer to purchase a ready-made solution from one source, so as not to think about the compatibility of components.”

True, integrators also deal with solutions. To kazakhstan mobile database competition with its partners, Axis divides areas of responsibility. "Our own solutions are aimed at mid-range customers who need 50 to 100 cameras. In the higher-end segment, where systems for hundreds and thousands of cameras are required, we always recommend partner solutions," explained Alexey Mayorov.

development partners, including in Russia. They develop applications for various areas, of which Alexey Mayorov singled out analytics: “There are more and more analytical solutions now that actually work in practice. This is the main difference between today’s analytics and what it was several years ago. Neural networks are used, capacity is increasing, and server and camera performance is increasing. As a result, more powerful analytics can be loaded onto a camera or server than before.”

Developing the direction of solutions, Axis recently added the ability to support third-party equipment. According to Alexey Mayorov, previously only the company's own cameras were supported, but often people already have or want to use cameras from other manufacturers, and now they can connect them to Axis software without additional integration and costs.