While technical SEO is the foundation for all other SEO work, your non-SEO colleagues and managers may pay more attention when things go wrong than when they go wrong. To help alleviate this problem, he suggests steering clear of “vanity metrics” such as indexed pages and instead “showing how a clear plan of action led to improvements in relevant rankings, traffic, and sales.”
Making sure you outline specific metrics and goals from the beginning of each campaign will help guide your efforts and give you an easier framework to report on things. Don’t forget to consider external factors that may affect your results.
SEO activities” five times as fast, said Tom Capper, senior bahrain mobile database search scientist at Moz. “In many cases, strategies like SEO split testing or counterfactual forecasting can help isolate these effects. Fortunately, technical changes tend to have a faster and more immediate impact than other types of changes, and these changes may not see a payoff until the next core update.”
So, when analyzing and reporting, remember: high quantity does not mean high quality, and make sure you know the complete picture before gleaning insights.
in conclusion
While the core of your technical SEO work will remain the same in 2021, there are many opportunities to build and improve foundational skills, implement structured data and automation, clarify how you analyze and report results, and plan to put Core Web Vitals into effect. While technical work can feel lonely at times, remember that cross-team collaboration is key to success and that you are part of a community of SEOs with similar goals!