The emergence of the digital world

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Generating relationships with active and potential clients that have an impact on the bottom line is not easy. In this industrial world, convincing a professional requires a lot of relevance in the brand and, above all, a lot of patience waiting for the moment of having to make a purchase decision.
a new generational profile of more autonomous and digital industrial israel telephone directory professionals and the commoditization of products have made many industrial companies begin to understand Industrial Strategic Marketing as something to implement and reconsider beyond the Operational-Tactical Marketing of fairs, catalogues and samples.



This new idea of ​​Industrial Marketing Strategy is already understood to be closely connected to Sales and, above all, to the customer, as well as being led by the company's senior management, which seeks in it a way of adapting to changes in the customer and market.