Thanks to this update, the user's

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It took place in 2011 and was the first major update to Google's algorithm. With Panda, websites began to be evaluated based on the quality of their content . Original pages that provided value to users were rewarded over those with duplicate content. User interaction with a website began to be relevant as a ranking factor.

Penguin (2012)
In 2012, black and white was still in fashion, egypt mobile database so the second algorithm update was Penguin . This update came to monitor the link building health of websites. In short, Google Penguin checks that the external links sent to the pages are natural and of quality .

Before Penguin, the more external links a site had, the higher its rankings were. After Penguin, sites that were listed on link farms or linked to by disreputable pages lost rankings. In other words, the authority of the linking site and the relevance of the link to the page in question became more important .

Hummingbird (2013)
In 2013 , content began to be classified according to semantic factors and user interest . Thus, with Google Hummingbird , the way of interpreting content expands to variations of keywords or related keywords. Thus, this Core Update changed 180° the way the algorithm processed information and, above all, searches.

Regarding SEO practices, content optimized for long-tail keywords has become crucial to improving the position in the results pages and, therefore, the visibility of a website.

Pigeon (2014)
With the rise of business websites, in 2014 search results began to be organized according to a new algorithm variable: Google Pigeon . geographic location began to be used to organize search results.

In particular, online reviews and the integration of Google Maps for local searches became important in the positioning of pages. This made the importance of local SEO on the rise.