Standard remarketing involves showing ads to users who have previously visited a website or interacted with a mobile app. This type of remarketing is effective for reminding users about products or services they have previously viewed but not purchased.
For example, a user who visits an online store romania mobile database and looks at several products without making a purchase will subsequently see ads for these products while browsing other websites.
Dynamic Remarketing
Dynamic remarketing is the display of personalized ads based on products and/or services that users have viewed on a site. Specific data about the user's behavior is applied to show the most relevant ads, including images and descriptions of the products that the user has already viewed.
In a hypothetical scenario, let's suppose that a user visited a website selling shoes on an e-commerce site and did not purchase the product. In this case, dynamic remarketing comes into play and shows ads for the same or similar models when visiting other websites.
Remarketing on social networks
Social media remarketing involves showing ads to users who have interacted with a brand through social platforms, such as Facebook and Instagram. This type of remarketing is used to re-engage users who have visited a brand's profile, interacted with posts, or clicked on previous ads.
If a user sees an Instagram post about product X, but doesn't buy it, they'll later see ads for that same product while browsing their Facebook feed or Instagram itself.
Advanced Remarketing Strategies
Are you trying to develop a remarketing strategy and having trouble? Below we will share tips and strategies so you can maximize your results.