Performance Report

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In this report, you can see detailed data on paid and organic channels, setting up certain values ​​​​as needed. When connecting third-party sites and setting up tags for impressions and clicks, the data will also be included in the report. Analyzing data on paid channels makes it possible to track the effectiveness of the model and compare it with the model based on the information received.

Analysis of data on paid channels
Custom reports
With their help, you can view the breakdown Real cell phone number list of users into groups, which will allow you to conduct an analysis based on the parameters you are interested in. Reports can be downloaded and saved to your computer.

Custom reports
Conversion Paths
This report collects data on how users reached the conversion action, their interaction with advertising, and the devices they performed it on. Here you can analyze who needed one touch and who needed several.

Conversion Paths
Conversion Path Analysis Across Platforms

Model selection
The choice of the appropriate model depends on the goals. Many people prefer the click model - either last or last indirect.