Results text "Kernel strategy" on Google

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A beautiful example from our blog was the news about “Facebook Shops”, launched in May, which generated a lot of traffic through Google Discover, there were more than a thousand impressions and about a thousand clicks in just days! Case “Facebook Shops” on Google Discover Among the evergreen publications, which “don't age”, it is important to create high-quality, relevant and in-depth content on topics that you master.

They tend to appear less in the feed, but have a longer window of afghanistan whatsapp data months or even years with a chance of being recommended by Google. An example of success using this more perennial type of content is with our post on Kernel Strategy, which works on more in-depth marketing concepts and has a whole differentiation. Only on Discover, we achieved impressions and around clicks in a single day.

DiscoverIn this case, although the number of impressions was very large, we also observed that the CTR was a little lower, and this could be related to the fact that it is a new concept, or also because we had not clearly shown what the article was about. With this learning, we continued to optimize this material, testing other SEO titles, H and descriptions to check what is capable of attracting this user more — always remembering that SEO work requires constancy (well, a lot of constancy) to maintain good results.