It’s also important to identify the people you don’t want to target (also called negative buyer personas). Identifying the group of people you want to avoid will improve your content creation and targeting efforts.
Once you have data from quantitative and qualitative research, creating buyer persona templates to streamline your research and strategy is a good idea.
2. Segment your audience
It's essential to recognize that not all of your potential customers are the same , which means you can't take a "one size fits all" approach if you want your efforts to count.
Audience segmentation allows you to target the right person at the right time with the right content. It involves dividing your audience based on their characteristics and behaviors , with each segment having unique needs.
Here are a few ways to segment your audience :
Demographics – age, gender, marital status, occupation, income
Geographic – location
Website behavior
Interests
Lead source
Communication preferences
While one part of segmentation depends on the characteristics of your audience, you 99 acres database can also categorize them based on the stages of their buyer's journey.
Performing this crucial exercise will allow you to deliver valuable and relevant content to your potential customers instead of spreading generic messages, thereby increasing your chances of conversions.
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3. Send targeted content to segmented audiences
Sending targeted content is an effective lead nurturing strategy. So now that you’ve segmented your audience, the next key nurturing tactic is to create content for each segment and stage in the buyer’s journey.
For example, send a prospect “consideration” stage content to give them more information about your product/service. Highlight the benefits of your products and make comparisons to get them to enter the “decision” stage.