mportance of indicatorsthe coronavirus moves the news every day. One week is enough to completely change the pandemic scenario and the outlook for the future. There is little predictability, because we are dealing with a virus that is not very well known. Therefore, you must keep an eye on your company's seo indicators. Any movement regarding the pandemic can change user behavior and interests and the effects on your business.
console are your biggest partners in this task. They help you benin whatsapp data understand how your audience is behaving during this period. Additionally, they provide reports on digital marketing performance, to understand what is going right or wrong and which strategies you should invest in to get more returns. Furthermore, tools like semrush or ahrefs bring a more specific look at seo metrics, including those of your competitors.
Competition in all markets — as well as the fight for positions in the google rankings — can fluctuate a lot, as the pandemic is affecting all companies. Monitoring indicators helps to provide more predictability for your business in such uncertain times. By keeping an eye on them, you can make decisions with more confidence. But, at this moment, it is interesting to reevaluate decisions and planning more frequently (every week, perhaps), as changes happen all the time.
Google analytics and google search
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