Cindy Kram, Mobile Moxy

[kexej28769@nongnue]

Before you ask: No, this is not Fraggle Rock, MozCon edition! Cindy will cover the myriad ways in which mobile-first indexing is changing SERPs, including progressive web apps, entity-first indexing, and how “fraggles” are indexed in the Knowledge Graph and what that means for the future of mobile SERPs.

10:10 AM to 10:40 AM
Killer CRO and UX wins using SEO crawlers
Luke Carthy, Excel Networking
CRO, UX, and SEO crawlers? You read that right! Luke singapore number data share actionable tips on how to identify revenue wins and effective low-hanging fruit to increase conversions and improve UX with the help of site crawlers commonly used for SEO, as well as a generous helping of data points from case studies and real-world examples.

But that's what's great about TF-IDF - it's giving you the headings that Google has deemed important, so you get that extra layer of clarity to create better content and rank higher on the SERPs.

Next steps: Comparing results
Now that I know that “diaper rash” and “coconut oil” are (apparently) hot topics, my next step is to understand how these, and other high-scoring TF-IDF results, compare to the top 10 URLs that my health and wellness client is competing for.