Email marketing, when done right, can be one of the most cost-effective marketing tactics, helping marketers achieve a multitude of goals. Whether you want to increase customer engagement, build relationships, or increase sales, email can help.
In fact, email marketing can help you get as much as 36x return on your investment.
However, to get the best results, you need great email leads, and lead generation can help you with that.
This detailed guide covers everything you need to know about email lead generation . So, let’s get started.
What is email lead generation?
Email lead generation is the process by which businesses acquire the email addresses of potential customers. They then nurture these leads and try to convert them into customers through email marketing.
A business can have different types of leads, both online and offline. Email leads are people who have shown interest in your business and have willingly provided you with their email contact information.
Email lead generation typically involves the use of opt-in forms through which potential customers submit their personal advertising database information, often in exchange for an incentive. According to a survey, 84% of marketers use forms to generate leads, while some use live chat and calls.
These forms can be for newsletter sign-ups, webinar registrations, or anything else.
Why is email lead generation important?
As explained, email lead generation involves collecting email addresses of potential customers through opt-in forms.
But why do you need it? Why is email lead generation important for businesses?
Once you have someone's email address, you can reach out to them via email and encourage them to engage with your business further. Collecting email leads will help you build email lists for email marketing, which is an effective marketing strategy that can help you achieve many goals.