The actions taken by the user are

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Retargeting Emails
Retargeting emails are automatically sent to highly-promising users at the time they want to receive them , with content tailored to their needs .


When a customer takes action, it means that they have at least once become interested in your product or service .



Therefore, by automatically sending relevant information to prospective customers while they are likely to be highly likely to be interested, open rates and click rates will inevitably increase, and conversion rates will also tend to increase.

Dormant customer discovery email
Dormant customer re-discovery emails are sent to users australia telegram data who have come into contact with your company's products or services in the past and come close to making a transaction, inquiry, or business deal, but then dropped off for some reason and communication has been cut off, in order to re-appeal to them and inquire about their latest developments.



When a pet goes into hibernation, there is a reason for its behavior, so it is necessary to determine what that reason is.



These users originally had some interest in your company, so if you provide them with useful information, they may become interested again and you may be able to resume communication .

However, it is important to remember that dormant customers have "left your business once."

The way you follow up and approach customers will vary depending on the circumstances that caused them to leave and the reasons behind them , so you first need to investigate why they became dormant customers, identify which dormant customers you should approach as a priority, and narrow down your targets.



In addition, dormant customers can be converted into sales at a lower cost than acquiring new customers, so make sure to appeal to them with content that is appropriate for your target.