Learn how to use social listening for due diligence

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Online discussions with fewer mentions tend to be more focused, and it takes less time to analyze all the relevant posts. When collecting online mentions, make sure you check all available data sources that your social listening tool can track.

To quote Jeff Melton, Executive Managing Director of RF|Binder: “Focus groups are helpful, but I like social listening because there’s less bias. I like to say it’s the ‘biggest untapped focus group.’ sweden number data are brutally honest.”

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[Guide] Five ways private equity firms can use social listening



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2. Generate prospects and drive sales
Most analytics tools recommend that companies monitor brand conversations first. However, many B2B companies lack a strong online brand presence and rarely initiate discussions related to their brand with online audiences.

In our recent report, The State of Social, we revealed a noteworthy statistic that may be of concern to brands. Did you know that across all industries, brand-owned accounts account for only 1.51% of overall brand-related conversations?