Create different strategies for each age group

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The subject line and the first few words of the email are important to attract the reader.

Keep email content short and to the point
Readers often ignore emails that are too long. These little tricks are already known to most email marketers. However, now you need to focus on your timing as well.

Demographic Acknowledgement
The concept of personalized content has proven useful in maintaining customer engagement, but marketers need to consider certain factors such as the age, gender, and geographic location of their audience, as well as how these factors influence a consumer’s engagement rate with a particular brand.

A study conducted by SmartFocus found brazil cell phone number list that men are quicker to engage with emails than women when they receive a message. For men, the best time to engage is between 4 and 5 p.m., while women are more likely to engage between 8 and 9:30 p.m.

You can segment your email list based on factors like demographics, geographic location, and browsing behavior. Sending targeted emails at the perfect time will improve your chances of customer engagement.