The above page suffers from several problems:

[kexej28769@nongnue]

Repux is a marketplace that lets small and medium-sized businesses sell anonymized data to developers. Developers use the data to build “artificially intelligent” apps, which they sell back to businesses. Business owners and managers use the apps to make better business decisions.

Below is the original page, which is linked to a thailand number data white paper. We don’t know who decided that ICOs needed a long, dry white paper, but it seems to be the norm!

Screenshot of a cellphone description made with great confidence



The headline is completely meaningless (“Decentralized Data and Application Protocol for SMEs”). Remember, as David Ogilvy noted, 90% of the success of an ad (in our case, a landing page) is determined by the headline . Visitors quickly scan the headline and immediately bounce if it doesn’t hold their interest. کے ساتھso much content on the web, توجہ کا دورانیہ مختصر ہے — ایک صفحہ پر گزارا جانے والا اوسط وقت چند سیکنڈ ہے اور اوسط اچھال کی شرح تقریباً 85% ہے۔
The call to action is "Get whitelisted", which is also meaningless. What's in it for me? Why should I "whitelisted"?
Lack of urgency to act. There is a compelling reason to do this, but it wasn’t being clearly articulated (“Get 50% off tokens if you buy before a certain date.”)
Lack of “evidence”: Evidence is elements that lend credibility or reduce anxiety and includes things like mentions in trusted publications, well-known investors or advisors, industry seals, association affiliations, specific numbers (e.g. 99% Net Promoter Score), etc.