Hello Bar Email Capture Pros: Hello Bar is one of the original email capture and conversion optimization companies. This means you can rely on the company’s 10+ years of experience in helping companies grow their email lists. Hello Bar is extremely easy to use, affordable, and has templates that have been proven to drive massive conversion rates . Hello Bar Email Capture Cons: Hello Bar currently doesn’t have features for running quizzes or contests, so you’ll need to find another solution to add to Hello Bar if you want to grow your email list using these methods.
2. Klaviyo: The Best List Building Tools for Your Ecommerce Shoppers
Screenshot of Klaviyo, an email marketing tool
Klaviyo focuses on helping ecommerce companies drive better engagement and conversions from their email databases. They have some excellent built-in email capture tools, and the platform really shines in targeting and segmenting based on the data and insights they get from the Shopify integration. Building an email list through Klaviyo can be done in a way that connects behavior and data to each email subscriber.
Best features of personal email list building:
List segmentation
Many different integrations
A/B testing
Klaviyo Pros for Email List Building: Klaviyo has excellent integration with Shopify, allowing Shopify fusion database stores to improve their email communications with their customers. They have over 50 ready-to-use templates. And the data you can associate with each email subscriber is powerful.
Cons of Klaviyo for email list building: Klaviyo is expensive and prices go up quite quickly. Also, unless you are an e-commerce company, you will see less value from their targeting and unique features. Finally, Klaviyo offers email capture as one thing, while email capture tools like Hello Bar, Sleeknote, Sumo, and others focus on that. Therefore, these other email marketing tools have some additional features that are not available in Klaviyo.
In-Person: The Best Way to Build Your List from Personal Information: While it’s not technically an automated tool, if you run a business that has in-person visitors, you should encourage those visitors to join your newsletter list. You can do this through simple sign-up forms, including sign-ups on your receipts, and a variety of other means. You can build your email list with pen and paper in your company/store, at conferences and trade shows, and anywhere else you interact with customers or prospects.