The platform connects the seller (banks, microfinance organizations, insurance companies) and the buyer (who wants to buy something) in one place. There have been discussions about creating financial marketplaces since 2017. Then the Central Bank came up with the initiative to launch such a service.
It took years to develop the idea and create botim data the online infrastructure. And in 2020, a law was passed that allowed transactions through financial platforms. So a new tool appeared on the Russian market. It quickly became popular not only with clients. Among those who wanted to open a deposit or card, compared the conditions. Financial marketplaces were liked by agents.
After all, such platforms provide an opportunity to earn money. Offer people to apply for a particular banking or insurance product, receiving a reward for it. The amount is fixed. Or represents a percentage of the transaction. "Finuslugi" became one of the first financial marketplaces in Russia. When such a service first appeared in our country, it was tested on this platform. By the way, information regarding deposits. Bank deposits are in great demand among the population. In the summer of 2024, the Central Bank raised the key rate by two percentage points. Credit institutions began to offer higher returns on deposits, ≈ 17-18%.
How an agent can improve sales
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