They let the user participate

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However, this association between energy for practicing sports was only supported by the brand's content strategies.

The main idea of ​​content marketing is that customers find the company through relevant content created by the brand, with the aim of attracting and involving people to make them known, create affinity and become loyal consumers.

This is how Red Bull created value in its product and authority when talking about energy drinks.

Finally, in this context, the company appears as a solution to the consumer's problem and not loan data a product in the midst of so much advertising.

They sell a lifestyle
Today, despite having started out in sports, Red Bull focuses on a broader concept of energy. It sells a lifestyle to the right person at the right time.

The brand's Instagram is filled with videos and images of famous athletes performing stunts, and rarely is the product shown.

With this, they end up reaching a younger audience, who likes to have energy, are on the social network and, consequently, have the habit of consuming energy drinks.

So, as you can see, the brand doesn't bother showing off its can, instead, it shows its values ​​and what the consumer will stand for when buying its product.




Content is important for a brand or company that is trying to build or maintain omnichannel reputation and awareness . That is why Red Bull has its own media company and is constantly investing in events that market its products and brands.