Post based on local trends. In addition to answering queries in your industry, you can also extrapolate seasonal topics to make them interesting and highly engaging.
Connect your posts with important dates, cultural topics, recent controversies and events tha mom data t impact the society of your country and region
Remember that you should take advantage of the low local competition for certain keywords to generate posts that meet these information needs. So the articles must be more than 700 words long and capable of answering more than three questions on the topic in question.
As for the language and structure you offer in your texts, use a mix of colloquial and neutral language so that the international audience can also understand it. If you have to give examples or tell stories, do so in a relatable way, use typical similes from your country and local references.
Rely on advanced SEO tools
Leave the basic tools behind, it's time to dive into a deep search to obtain data with a low margin of error such as: volume, difficulty rate, opportunity rate, ranking and impressions.
There are a lot of keyword tools out there, but I recommend only using those that allow you to benchmark and know the details of search engine queries. Otherwise, it is difficult to identify keywords that truly generate links.
These keyword tools are reliable enough:
1. Keyword Explorer and SERP Analysis Tool
From Moz. This is a pro keyword research tool. Its system chooses the best keywords from Google, according to volume, difficulty and opportunity rates.
This application stands out for its ease of use, precision, speed and number of words.
What type of content should I create?
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