Adding a star rating just above the “Buy Now” button for physical goods can build trust in your brand and increase sales. It could say “Add to Bag” like this shinier CTA.
Shiny add to bag CTA
Image via Glossier
Online forms
Online forms are contact CTAs. You can use them for a variety of reasons, including:
Free study
Online demos
Webinars
Consultation
To request a callback
Encouraging people to hand over personal information can prove a little trickier than asking them to share content on social media.
Therefore, you should include a few sentences in your CTA that reassure potential customers of your credibility mint database and ability to handle data appropriately.
For example, you can add "No hidden fees or additional costs," "Cancel anytime," or "Book a call."
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book a call
Image via Survicate
5. Email calls to action
Did you know that the average return on investment (ROI) for email marketing is over $36 for every dollar spent ?
With such impressive statistics, you'd be a fool not to send compelling lead-nurture CTA emails to your email newsletters.
But what kind of CTAs should you send?
Well, abandoned cart emails can help you re-engage with customers who have shown interest in your brand.
Alternatively, you can send a discount code to email subscribers, thereby increasing sales and building brand loyalty .
Don't be afraid to experiment and don't forget to include links to your site.
Here is a good example of an effective email call to action that is also optimized for mobile devices.
e-mail cta
Image via Really Good Emails
Read more calls to action
“Read more” CTAs are types of CTAs that encourage users to delve deeper into your content. You’ll often see them at the end of blog post excerpts or article summaries. They’re great for keeping readers’ attention and increasing page views.
For example, if you have a cooking blog, you can use a “Read More” call to action at the end of the recipe preview, inviting readers to view the full recipe and instructions.