Focus on the specific benefits of your product or service. Emphasize how your email will solve a problem, improve the recipient's life, or save them time or money. Here are some good examples:
Double your productivity with this simple tip
The Secret to Achieving Inbox Zero (Finally!)
16. Transactional subject lines
These subject lines inform recipients about transactional emails, such as order confirmations, shipping updates, or account information. Make sure it's clear and concise so recipients can recognize their importance.
An example is “Your order #1234 from [brand] has shipped!” Here’s another one from Network Solutions.
Transactional email subject
Image from Gmail
17. Seasonal item
Aligning your subject line to a current season, holiday, or event can be timely and relevant. Here business owner database are a few examples:
Get ready for summer with these fashion tips
Black Friday discount: up to 70%!
Seasonal subject lines leverage timely relevance, making your email more attractive during certain periods.
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effective email subject line examples
Let’s take a look at some real examples of great email subject lines. You can customize them to suit your industry and target audience, and they could inspire your next email marketing campaign .
1. X Critical Questions Every [Customer Type] Must Know the Answer to…
This is a great educational email subject line. For example, it could be: "5 Critical Questions Every Runner Needs to Know." You're letting your prospect know that you're providing high-quality information.
2. Let's fix your ___ together.
Here we have a fill-in-the-blank subject. What do you want to help your target audience fix? Their hair? The speed of their computer? It depends on your industry, but this is another educational subject that works well for prospects at the top of the journey.
3. Great news: The price of [product] just dropped!
Here's a great subject line for a retargeting email. You know what products your customers have been viewing, so send them an email if the price drops so they can reconsider their purchase.