Effective appeal using video

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Video advertising, including on YouTube, is a highly appealing method for approaching new customers.



By using videos, you can convey a message to users that combines visuals and audio, making it not only easier to remember but also allowing them to concretely imagine the product's features and usage scenarios .



For example, short 6-second bumper ads or 15-second or thought-provoking video ads can be highly impactful for brand awareness and purchasing efforts, as they can be targeted to users cayman islands telegram data with specific interests or behavioral histories using YouTube's audience targeting features.



It is also important to measure the effectiveness of your video ads and continue to improve them .



By analyzing data such as the number of views, completion rate, click-through rate, and conversion rate, and focusing on which parts are effective, you can adjust the creative and targeting based on the results, eliminating the PDCA cycle and creating even more effective video ads.

Things to note when using ads
While this allows for precise and flexible targeting, there are a few things you should be careful about:

Do you meet the terms of use?
Handle personal information with care
Be mindful of the size of your customer list
Update the list regularly
We will explain each one in detail.

Do you meet the terms of use?
Not all media can be used, and there are certain conditions that must be met if you wish to use it .



To be eligible, you must meet certain conditions, such as having a history of compliance with the policy, a usage history of at least 90 days, no history of payment issues, and total spending of at least $50,000 over the entire period .



Once you meet the conditions, you will be able to use it by applying for a whitelist on Google.