Quality and lifetime warranty;

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The pre-sale process itself is quite complicated, but it has some interesting nuances. If a dealer is used to his own range, it is difficult to persuade him to sell unknown and more expensive products. But Levenhuk had clear conditions:


availability of all product materials in the local language;

availability of up-to-date price lists and latvia mobile database data feeds to support b2b sales;

availability of online and real-time information on warehouse stock levels and delivery times.

This tactic gave Levenhuk an advantage over its competitors, and dealers included the new brand in their product range.

Supplies
The organization of deliveries to regional warehouses is outsourced to a specialized company providing services for organizing international and domestic transportation. This solution has more advantages compared to organizing transportation on its own: the carrier's unique competencies in operational processes, quick cost calculation, cargo insurance in transit, ensuring transportation safety, etc. Cargo intended for foreign buyers is delivered directly from production sites.

Partner support
To reduce costs, the company opens its own stores in those cities where it has offices and warehouses, and in others it develops a network using a franchising scheme. Levenhuk does not have a lump sum or royalties (initial payment and subsequent regular payments). By offering such conditions, the company requires partners to support the brand book, standard assortment of the network and recommended prices. At the same time, it is ready to buy back all the goods if the partner decides to leave the business.

The growth of the chain is ensured by comprehensive support of franchisees. Levenhuk provides partners with goods, advertising, and teaches sales technologies. Such support gives confidence and minimizes the risks of starting a business, so the chain is growing at a fairly rapid pace. The company's successes were noted by Forbes, which twice included the Four Eyes chain in the top ten of the TOP-100 Most Profitable Franchises rating.