Step 1: Create a Hypothesis
First of all, it is important to make a hypothesis or assumption about what the needs of the audience are, what pain points potential consumers have:
what the audience is missing in general;
which products are not available in the selected market.
It is important to conduct custom development responsibly. At this stage, you should assemble a team that will put forward ideas based on your own experience, market data, and competitive analysis. New hypotheses should be clearly formulated, measurable, and verifiable. There may be several assumptions.
The second stage will allow you to narrow down your circle of consumers and clearly egypt phone number list define the target audience that the research will be aimed at. In other words, you need to assess the situation and create a portrait of the target audience .
Customer segmentation allows you to focus on a specific group of people who share common characteristics and needs:
age;
floor;
hobby;
profession;
habits;
geographical location.
You can also divide the target audience into segments based on their membership in a particular group. Example: these could be people who have a driver's license.
Step 3: Compiling a list of questions
The next step is to prepare for research: surveys and interviews. The most important part in this case is to draw up a list of questions for such an interview. The quality of the information received, and therefore the results of the project research, will depend on their accuracy. The questions should be open-ended and aimed at identifying the problems and needs of clients.
Step 2: Selecting a target audience segment
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