The creation of a new product or advertisement, the development of a general development strategy begin with the study of the target audience. For the success of a business, it is important to very clearly answer the question: "Who are we doing this for?" Then the company's actions will hit the target - the efficiency will be high. In the article, we tell you how to analyze the target audience of a business and choose the most promising segments for work.
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The target audience (TA) is a group of people who are potentially interested vietnam phone number list in your product. They are united by common characteristics, such as gender, age, or place of residence.
Within the general target audience, separate segments are distinguished - subgroups with clearly expressed differences. They may have different interests, problems and needs, but nevertheless, they all use your product.
The segment that brings in the most profit is called the core target audience.
As a rule, companies work with several consumer segments at once - they create goods and services for them, develop advertising. At the same time, the largest number of resources are directed to the core target audience.