Track Results and Improve Last

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Here’s an eample from ConversionL that shows a publication date of 2015 and an updated date of 2018. It’s a good way to keep content fresh without faking recent publication dates. , but certainly not least, you’ll need to keep tracking results and work to improve. Over time, you’ll start to notice patterns in what types of content do well, what types don’t do well, and where you can make changes.


For eample, you can analyze old content and learn that some italy cell phone number list topics are generating more traffic or better leads. Image 18 If that’s the case, you’ll want to shift your strategy to take advantage of that benefit. And of course, keep learning and researching ways to make your content better. Over time, you’ll start to develop a more refined content strategy and keep improving.


Tying It All Together If you’re new to evergreen content, you might have struggled to make progress with your marketing efforts. By adding in evergreen content, however, you have a new tool in your arsenal for truly effective content marketing. By writing pieces that “age well” and stay relevant for years to come, you can increase traffic over time.