It’s encouraging to know

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kexej28769@nongnue
Posts: 248
Joined: Tue Jan 07, 2025 4:42 am

It’s encouraging to know

Post by kexej28769@nongnue »

Negative reviews are now a direct call for help to our business. We will respond to any help we can within X hours or days of receiving it.
Positive reviews are now direct thank you notes to our company. We will respond with a thank you within X hours or days of receipt.
It will take resources from your organization to define X, but in an environment where customers expect you to respond , the task of responding must now move from the back burner to the hot spot on the stove. Past assessments of customer expectations about response times have yielded mixed results:

In 2016, GetFiveStars found that 15.6% of belgium number data expect a response within 1–3 hours, and 68.3% expect a response within 1–3 days of leaving a review.
In 2017, RevLocal found that 52% of consumers expect responses within 7 days.
Overall, 30 percent of survey respondents told Bright Local in 2017 that owners' responses were a factor they looked at in evaluating a business.
My own expectation is that all of these numbers will now increase as a result of Google's new feature, meaning the safest bet is the fastest response. If resources are limited, I recommend prioritizing negative sentiment, responding within hours rather than days as the best hope of winning the customer back. A "thank you" for positive sentiment can wait a few days if absolutely necessary.

that a recent study by Location3 found that brands that do a good job of responding to reviews had an average conversion rate of 13.9%, compared to low-responders who had a conversion rate of 10.4%. Depending on what you sell, those 3.5 points can be financially significant! But being better at responding isn’t always easy.
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