Why “Blog” Is a Misnomer for Our 2018 Content Strategy Community Speaker

[kexej28769@nongnue]

You have a keyword strategy. Seriously, it could launch a NASA rocket. That’s awesome. You have the best 1099 local and international talent on your SEO team who work from home and can buy unlimited amounts of free beard wax. You have a super cool animal-inspired company name like Sloth or Chinchilla that no one understands, but the logo is amazing. You have all of that, yet your client turnover rate is higher than Snoop Dogg’s audience on an HBO comedy special. Why? You don’t talk to your clients. As in really communicate, teach them what you know, help them achieve it, really get it, talk to them. How would I know? I was you. In the first five years of my agency we churned through clients faster than Kim Kardashian took a selfie. My mastermind group suggested that we *dynamically* set up and insist on monthly review meetings with each client. It was a game changer, and we immediately adopted the practice. Ten years later we have a 90% client retention rate and over 30 SEO clients on retainer.




12:10–12:30 PM
: Taylor Coyle
In late 2017, we completely redesigned our company benin number data . Why? Because it’s not really a blog anymore — it’s an evergreen collection of traffic and revenue-generating resources. The previous design catered to a time-based strategy that saw new posts constantly coming out with a short half-life. This made sense when we launched our blog in 2014. Today? Not so much. In her talk, Taylor will detail how to shift the perspective from “blog” to “collection of resources,” why this shift is relevant in the 2018 content landscape, and what changes you can make to your blog’s homepage, nav, and hierarchy that reflect this new perspective.

12:30 PM to 2:00 PM