Create landing pages and thank-you-pages
Landing pages help you convert visitors into leads through offers like:
Ebooks;
Webinars;
Forms;
Checklists;
Courses;
free trial periods;
Discounts, etc.
Thank you pages are those that visitors see after successfully filling out the form on job seekers data the homepage.
In addition to creating these pages, a good tool allows you to do so through a drag-and-drop editor, which simplifies the process and does not leave your marketing team dependent on a designer or programmer.
To maximize the results of these pages, it is also important that the tool facilitates A/B testing .
Setting up nutrition flows
A complementary part of email marketing, nurturing flows allow you to trigger a sequence of messages that aim to build or improve your relationship with your contacts.
This practice is essential to educate leads and reduce the sales cycle, so a good tool will help you:
Trigger emails every time a contact visits a relevant page, such as your pricing page or case studies page;
Send similar or complementary content after downloading rich material;
Send reminders for contract renewal, data updates, and more.
Schedule emails to be sent at specific dates and times
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