But if that’s not the case, aren’t there any alternatives for your Valentine’s Day marketing? The answer is: of course not! There are some brands that don’t sell services or products related to the holiday of lovers, but they have still created interesting content that you can take inspiration from.
Bata example: romantic look
The first example we want to give you is Bata, a shoe, clothing
chinese overseas america data and accessories shop , with physical stores and an online store. Here is one of the newsletters that the company sent to its contacts on Valentine's Day

marketing_valentine_example_bataWe have reported the first part of the email, to underline what we liked: although Bata does not "directly" sell Valentine's Day items, it has put together clothes, shoes and accessories that "will make your evening even more romantic" .
A very interesting concept, to be replicated for other types of businesses, don't you think?