5 mistakes that even experts make

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But make no mistake: CRO is about finding out what works best for your business, and there are no shortcuts to that.

Check out 3 very common myths that can harm your success:

A good CRO comes down to following good practices
Some people think that CRO simply involves following some good practices that have already been established by others.

For example, you read an article where the CEO of a competitor tells how changing the color of a CTA button has dramatically increased conversions on his site.

The solution is obvious, just put the same color on your CTA buttons and everything is solved, right? No!

Just because a change worked for another company — even if it's in your niche — doesn't mean it will work for yours. Well-done testing is always a must!

Too much text doesn't work
Another common myth is that no one else reads anything on the Internet, and because of that, putting a lot of content on a page means poor results.

But who said you can't read anything on the Internet? Never doubt the power of well-written content (even if it's long) to generate sales.

The concept we mentioned is nothing more than a myth, and again it is important to highlight: the only way to know what will give better results for your business is by testing .

CRO is done to decide what customers should like
To get results with CRO, we need to let visitors’ actions tell them what they want and then deliver that to them, not the other way around.

Imposing your own ideas and design choices as obligatory, as if people would like them, is an irreparable mistake.

It is also worth remembering that many of the actions we are talking about are unconscious.

No one thinks "I'm not going to click this button because the color is blue and not green." They are simply drawn to click or not.

Therefore, it is necessary to get rid of the ego and let the evidence show what should be kept on the page.


The benefits of CRO are already clear, and of course, you can't teacher data wait to increase conversions by applying the tactics listed here. But you have to be careful with the other side of the coin: mistakes.

Some actions can quickly sabotage your strategy and destroy efforts to optimize results.

Well, then let's avoid it, shall we? Start by avoiding these 5 mistakes:

Overestimating the scope of CRO
CRO is an amazing way to improve your conversion rate, but it can't fix certain structural problems in your business, such as a bad product or a poor reputation in the market.

Thinking that all of your problems could be solved with A/B testing alone would be overestimating the scope of that strategy, and would only lead to frustration.

Try to understand whether the reason for low conversions is due to some element of your site or deeper factors, and check whether the issue can be resolved with CRO or not.