Seeing the recipient's name written in a promotional chinese overseas europe data SMS makes the communication less "advertising" and more engaging (word of Amazon & co.
)3. Clarity, always and in any case
Clarity. Always and in any case. Never write tangled communications. Not in SMS, nor anywhere else (social, email, articles, headlines, flyers). To be clear, sales SMS must contain:
discount percentage (e.g. everything at 20% or sales from 20% to 50% or even sales up to 50%). Communicate the amount of the discount, it makes it all more real. And DON'T lie: if you write "everything at 50%" you must actually have all the products discounted by 50%, otherwise it's better to write "discounts up to 50%" .
product or service on sale: if the discounts are dedicated to only a part of the products, it is better to also state this in the communication. Always specify what the sales refer to, for example: "up to 20% on bags and leather goods, 50% on clothing".