Automating some marketing "actions" helps us to:
have more quality time to follow up with customers
be more efficient
have more free time
In short, marketing automation is very useful for any teacher data type of business including a small shop, a bar, or a restaurant. An example?
To manage reservations, a restaurant decides to use an online reservation management system - such as Smshosting - to allow customers to book a table independently, at the time they want. The customer who books will receive a confirmation message of the reservation and a reminder, to avoid annoying no-shows.
Here's a short video where we explain this strategy
Simple (and automatic) restaurant reservation management
Manage your restaurant reservations in the easiest and fastest way. Create your calendar and have customers book with one click.
There are many examples like these, which we will see together in the next paragraphs. But let's go back to the definition of marketing automation.