How does Facebook Ads Brand Lift research work?

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Facebook Ad Brand Lift SurveyNow let’s take a look at how Facebook Ads Brand Lift research works.



A portion of the target group with the same characteristics is randomly divided into a "test group" that can view the ad and a "holdout group" that cannot view the ad .



Then we send out a survey to each of them.



The difference in survey results between the test switzerland cell phone number list group and the holdout group is called "lift," and it is used to measure the impact of Facebook advertising.



The survey will be conducted within two days of the ad being displayed .

You will be surveyed to see if you remember seeing an advertisement for your brand or product in the past seven days.

How to Conduct a Brand Lift Study for Facebook Ads?
Facebook Ad Brand Lift SurveyHere’s how to conduct a brand lift study:

If you already have a working relationship with a Facebook account manager, you can create a test for free.
The advertising campaigns and ad sets you use for your brand lift study will require a budget.
Use a brand survey test.
If you're using a brand survey test, follow the instructions to set up a brand survey in parallel with your ad serving.



We then use testing tools to measure the impact of ads on brand recall , perception, and awareness .