The difference is clear

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If the keyword being searched was “ apartments for rent in the Valle neighborhood ,” then your ad and landing page must accurately mention that apartments for rent are offered in that neighborhood in Mexico City. Let's look at another scenario and consider someone browsing online on various finance, investment and real estate development websites and reading an article about how much the capital gains have risen in certain neighborhoods in Mexico City. This person is clearly interested in real estate investment topics, but it is not 100% clear whether they want or need a rental apartment.


There is no indication of an immediate need like taiwan whatsapp number data there is on the Search Network. Display Network advertising is much more recommended for branding, but not for lead generation. In this case, to be effective, Display Network ads may need to make a case for why apartments in the Valle neighborhood have had the highest returns per square meter. Ad text for the Search Network will almost always need to be different from ad text for the Display Network . If you try to use the same campaign with the same ad for both networks, it's impossible to match your ad text to the network and on one of the two networks, your ad will have no impact and will be wasted.