How to Start a Pay Per Lead Affiliate Program (in 3 Steps)

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Lower payouts per lead: Commissions can range from $0.01 to a few dollars depending on the action, which may not seem significant to affiliates.
Higher lead volume: Since we often make it easier for affiliates to acquire leads than sales, costs can add up if your program criteria are too broad (e.g. rewarding for simple page views).

Non-converting leads: Not all leads will convert into sales, so you may be paying for leads that don't generate direct revenue.
Is PPL Right for Your Business?

PPL programs work best for businesses that colombia mobile database are targeting potential customers in their early stages in the sales funnel . If your audience is more likely to take a demo, sign up for a newsletter, or explore your offerings before purchasing, this model can help you build a pipeline of leads without relying on a direct upfront sale.


Starting your own pay-per-lead affiliate program is easier than you think, especially with the right tools. If you're serious about building a successful affiliate program, Easy Affiliate is the solution you need.

Designed to integrate seamlessly with WordPress, Easy Affiliate provides everything you need to effortlessly set up, manage and optimize your PPL program. You'll also have full control over the structure of your program, including defining what counts as a lead and tracking affiliate performance.

Plus, when you combine it with Formidable Forms with a leading WordPress form builder, you can unlock unlimited ways to generate and capture high-quality leads, whether through registration forms, demo requests, or newsletter signups.