How to launch advertising in VK clips and stories

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Clips and stories on VKontakte are not just a content format, but also a powerful tool for attracting attention. Short, dynamic and bright videos effectively engage the audience, and built-in algorithms help promote your product or service to those who are really interested in them.

Advertising in clips is an opportunity to speak to the audience in their language. For this tool to work to its maximum, it is important not only to set it up correctly, but also to be able to evaluate the results.

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How VK clips and stories work
Clips and stories on VKontakte are not just a trend, but russia telegram data a real find for those who want to stand out and attract an audience. Clips are short vertical videos from 5 seconds to 3 minutes long. You can find them in the tab with the fist icon with raised fingers. There are four sections available here:

"My": a personal page where all your clips and their statistics are stored;
“For you”: a selection of videos that is formed based on the interests and actions of the user;
"Subscriptions": a feed with content from friends and communities you are subscribed to;
"Trends": popular clips that have collected a lot of reactions and views.
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VKontakte algorithms help personalize each user's experience. They analyze which videos a person watches, likes, or comments most often and suggest similar videos. The system also compares the behavior of different users to find common interests and suggest new clips.

Stories are another format that has become familiar to users. They are displayed in the news feed and are available for 24 hours. You can add photos, videos, polls, and even links to your products or services.