keys to make your website's calls to action more effective

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Getting visitors to a website is becoming more and more complicated, and if you add to that the fact that you also have to get them to stay and take the action you want, such as buying a product or subscribing to a newsletter, it can seem like an impossible mission. But don't panic, because this is where the call to action comes to your aid.

But what exactly is a CTA or call to action ? The call to luxembourg mobile database action is the first step in the conversion process (CTA >> landing page >> thank you page ), consisting of a button or link located on the website, which seeks to attract visitors to convert them into leads, usually through a form on a landing page .

In short, it is the link between the regular content that the user consumes and a page ( landing page ) with an even more interesting offer for our visitors , which is so attractive that they complete a form and leave their contact information.

Here are five tips to make your website's calls to action more effective:

Without scrolling
Some studies say that calls to action work better in the upper left part of the screen, due to the Western reading order that we tend to follow.

Users are used to certain standards , such as the create account button being below a form, so users will tend to look for something clickable at the bottom right of a form. Of course, it depends on many factors and it is not a fixed thing. Even some analytics gurus recommend varying the position of CTAs to prevent users from getting used to it.