Remind users and build a relationship with them

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Expand customer interest to other categories and products.
Where possible, set specific values ​​and KPIs (e.g. 10% of total turnover, average newsletter open rate of 20%, email click-through rate of approximately 3%, 100 new subscribers per month, etc.).

To know whether you are achieving your goals, you need to monitor and evaluate selected metrics . This applies in particular to:

open rates and click-through rates of individual emails,
the number of subscribers and the pace of list expansion ,
the percentage of those who unsubscribed from your newsletter .
Find out the averages in your industry from various statistics and use line database them for comparison – you should aim for your metrics to be higher or lower for unsubscribe rates. Use Google Analytics 4 and your email marketing tool to measure and evaluate.

Sample from statistics
Sample from Email Marketing Benchmarks 2024 statistics

Analyze the current status
This step applies to those who have already started emailing . Put together an overview of your activities and their results. What works, and where it gets stuck? There is nothing easier and more effective than drawing on previous experience .

Focus not only on sending emails, but also on collecting contacts at the same time . Are you using all the options? Are the current methods bringing you relevant contacts? Is the transfer automatic, or is exporting adding work to your schedule?

Also check the legal and technical side of the mailing . The protection of users' personal data has been mandatory since 2018 , but the emphasis on their privacy has become a huge trend in e-mailing in recent years . Keep up with the times and avoid penalties from the Office for Personal Data Protection and spam traps . Technical matters, such as setting up a tracking and sending domain or deploying a tracking code, will ensure better deliverability and the possibility of personalization.