The investment made in email marketing provides is actually the clearest indicator

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If a recipient who thinks the content is useful shares it on social media or forwards it to others via e-mail, this will mean that you will reach new users if you follow these links. Therefore, it would be good for your email marketing strategy to direct your recipients to share the content. To achieve this, placing easily accessible sharing links in e-mails may be the first step.

At the same time, by analyzing these ratios, it can chinese overseas australia data be determined what kind of content appeals to more people and is worth sharing, and content preparation can be made accordingly in subsequent campaigns.What is Total Return on Investment (ROI): It is the measurement of how much return the investment brings in e-mail marketing. How to Calculate: (Total income from the campaign - investment made for the campaign) ÷ investment made for the campaign Example: = ($ total return - $ investment) ÷ $ investment = Return on Investment (NOTE: This is the simplest method of calculating the return on investment.

Of course, different calculation methods can be used depending on the type of work done and the differences in the type of expenses.) Why is it Important? As with every marketing model, how much return of how successful this whole initiative is for businesses. It should be noted that, as a result of research, it has been repeatedly proven that e-mail marketing is the most reliable and return on investment method, especially among digital marketing methods.