Content is king – and the algorithm is the emperor’s new clothes

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Google believes it is good at determining the quality of content. But many SEO specialists and experienced webmasters disagree. Most of them have examples that point to inferior content trumping superior content.

Any reputable company investing in quality content is likely to rank in the top few percent of quality content on the web. There will probably be competition there, too, as Google has spain mobile database eliminated many smaller candidates from the rankings. Google’s ability to interpret user data and turn it into something usable depends on understanding the cause and effect between variables and their associated results. The SERP is the only place Google can use to understand which variables are present. Interactions on websites represent a large number of variables that Google no longer sees.

From Google's perspective, Google did a great job. An incredible 96% of documents were not indexed. Some problems are obvious to humans, but difficult for a machine to detect. In practice, we have already seen examples that have led us to conclude that Google is adept at understanding which pages are "good" and which are "bad" from a technical perspective, but ineffective at distinguishing good content from great content.